influences behavior, changes emotional state and promotes consumption.

Scents are small molecules that can be carried through the air, entering the olfactory stream and binding to specialized sensory cells, known as olfactory neurons, which give us the ability to smell.

Scientific studies have proven that humans assimilate 35% of the scents they smell. Thus, our memory is capable of registering more than 10,000 different scents.

Experiencing good sensations resulting from pleasant odors in a given space can be responsible for the type of connection between customer and business.